And if you don’t know, now you know.

Common Print Terms

Knowing some commonly-used design/print terms will help you communicate your design and print needs more easily and effectively.

Vector
A collection of connected lines and curves that produce objects. Or, much simpler, you could enlarge vector graphics to be the size of King Kong without losing its quality. The common application for creating these graphics is Adobe Illustrator.

Raster
A collection of dots called pixels. Basically, the opposite of Vector. Unless you have a high resolution file, your image will lose its quality when it’s enlarged. If you had a small image and tried to double its size, it would become very grainy and pixelated. The most common application for creating raster graphics is Adobe Photoshop.

CMYK
Cool Mullets Yes Kindly. Just kidding, it stands for “Cyan, Magenta, Yellow and BlacK”. These 4 colors make up the color spectrum used for printing. Different percentages in each color can yield different colors. For example, 100% Yellow and 100% Magenta make red.

RGB
“Red, Green and Blue”. These 3 colors make up the color spectrum used for anything digital. The colors you view on your computer screen are in RGB. You cannot print in RGB, or the colors will be very dingy and dull and your bosses will be super unhappy with you. It’s very important to determine the use of your design when setting up a document as vibrant, RGB colors are difficult to reproduce on paper. This is important to keep in mind when looking at proofs from your designer. RGB and CMYK can look vastly different.

4/4
4 just stands for the number of colors your using on your document. 4 represents the 4 colors in CMYK discussed above. You better be paying attention! 4/0 would indicate the piece is only one sided, while 4/4 means it’s full color on both sides.

PMS & Spot colors
We’re not talking about your cranky girlfriend. PMS stands for Pantone Matching System. It allows designers to color match specific colors. If you have a very specific red you use for your company, you probably have a PMS color for it. It would say something like 856U or 856C, the letters standing for things like Coated and Uncoated, which just simply refer to the paper stock. The number is what’s important as it’s a very specific mixture of inks. When you have a PMS color, it should look the same on virtually everything you print. Spot colors are simply anything that is a non-standard ink printed on your piece.

Bleed
When the ink reaches the very edge of the paper and there is no white border. If you’ve ever printed something on your printer at home, you’ll see it automatically has a white border around it. You can only achieve bleed by extending the ink beyond the document’s trim so that when it’s cut down there is no border.

DPI
“Dots Per Inch.” How many dots are within a square inch to compose an image. The higher number of dots, the higher resolution your image is. Something that’s 300 dpi is considered high resolution and is used for print. Something that is 72 dpi is low resolution and is typically the dpi used for web.

Cover and Text stock
Cover stock paper is much thicker and more ridged, text stock is thinner and easier to fold. Both come in multiple weights and thickness. You’d want a cover stock for the front of a magazine, but a text stock for the inside pages.

Die Cut
A specialty printing technique that cuts custom-designed shapes into one or many sheets of paper.

Matte & Gloss finish
Gloss is a highly reflective clear finish applied to the paper. You cannot write on it. Matte finish is a clear finish with little or no reflection. Did you know Flyers Direct automatically applies a gloss finish to one side of all standard print jobs?! Pretty cool stuff.

I could go on for quite some time with more terms, but these are some of the most common ones. And you know this, man!

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Flyers Printing and Poster Printing Services

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Flyers Printing and Poster Printing Services

The Poster Printing is innovative, combining artistic excellence and commercial approach to sustain the current economic climate. Art is a means of promoting the most economical, but very effective. Companies in the entertainment production this marketing tool used on a large scale, however, citing its huge potential for advertising companies, professional organizations can promote their businesses and create greater visibility. Poster printing, uses the effect of colors to impress clients. The following points should be taken into consideration before printing posters. The message to the public, poster design, instead of displaying the sign and especially the choice of printing.

Flyers are single sheet flyers that can provide multiple benefits for your business by developing long term business identity that directly improves your printing company prospects. Flyer is essential when you need to market your business to a wide range of clients. This is considered one of the best routes to make the impact on customers and acted as an effective marketing tool. You can create your flyers quality with the active collaboration of a company of high-quality printing.

An example of booklet printing is accurate and complete must include the advertised product or service, contact information, the price of what you offer and the benefits of choosing your product / service. Flyers Printing should include a value proposition to its customers.

So now you can clearly see that the choice to print your business is of fundamental importance for the promotion company. Always choose high quality printer that understands the needs of business and marketing, and can add value to your posters and flyers.

Despite the custom Poster Printing and leaflets printing takes time, but there are some printing companies online that offer their customer’s special services such as printing and late at night. In addition, many of these printing companies to deliver products directly to customers. You are now armed with the basics of printing poster and flyer printing. Be sure to select the print shop for the best poster for their project. Use the services of online printing colors of the highest quality and affordable price, with various sizes and coating options to choose from.

At Flyersdirect we produce high-end full-color custom designs and print at an affordable price, with an extremely rapid turn-around time. Printing is done in house in Tempe, AZ. We also serve Scottsdale, Chandler, Ahwatukee, Phoenix, Mesa, and any of the lower 48 states.
Flyersdirect 305 S. Rockford Drive, Tempe, AZ 85281, 800-836-2993

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Vital Things To Know In Poster Printing

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Vital Things To Know In Poster Printing

Okay, you have decided that poster printing is the way to go for promoting your products or services. Before you do go to mass production to print posters, you should first try to learn a few more things about the process. Poster printing is not just about sending a file and having it printed you know. There are a lot of checks and other considerations that need to be carefully thought of to create a good color poster. So for your benefit, here are the crucial things you need to know in poster printing.

Quality concerns. The quality of your poster printing will determine the overall impact of your posters as well as its life. Good quality posters tend to have glossy coatings that are also moisture and dirt resistant. So it will not deteriorate quickly and they will have that sheen effect that always looks good. However, as you might have surmised, this does not come cheap.

If you go for cheap poster printing however, that sacrifice in quality will make your posters, a lot more frail and prone to damage. You will indeed save money, but the life of your posters will severely be shortened. So try to walk a balancing act between the quality and the price of poster printing.

The relationship between quantity and price. There is an interesting element in poster printing that you might want to know. As the quantity of the posters you ordered rises, most printing companies reduce the cost of your posters on a per piece basis. So basically, the more posters you order, the cheaper the poster printing is for each piece of poster. This is an important fact to consider if you are planning a poster printing campaign. Since you may want to take advantage of the discount and print all the color posters you need at one time to save on costs.

Color posters is always a must. One thing that you should already know by now is that color posters are always a must. While four color printing is more expensive that simple spot color printing, it provides the best pictures and the most outstanding printing quality. People respond to color posters more and they usually achieve success in promotions. So always print full color posters when you can. It is always a must.

Custom Design, Design Tips, Flyersdirect, Marketing, Poster, Printing, Small Business

7 Signs Of Bad Poster Printing

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7 Signs Of Bad Poster Printing

Poster printing is as much an art as it is a science. That is why when you are choosing the printer that will print your color posters, you want to hire someone that can create posters with as much sense of creativity as well as the understanding of the science of printing. The best way to truly judge those printers is with the poster printing samples.

In this special guide, I will teach you how to judge a typical sample poster print. You will want to watch for these seven bad signs of poster printing so that you will know if your prospective poster printing company is well worth hiring.

1. Faded or Intense colors.

First up we have color quality. You will want to take a good look at the colors of those sample posters and see if they are faded or to intense. Faded or too intense colors in color printing means that the machines of that poster printing company is not always calibrated professionally for accurate printing.

2. Distorted images.

Second, you should see if the samples have some distorted images. Distorted images are typically a sign of bad scaling. Some amateur poster printing companies scale some poster designs to match their printing dimensions.

3. Inaccurate printing.

If the color poster samples you see have slightly misaligned elements, or if there are white spaces at the edge of a fully detailed design, this is a bad sign of inaccurate printing. Most professional poster printing companies of course should always have the best precision printing tools for color posters.

4. Spills and blots.

You should also watch out for spills and blots in the inks of those sample posters. Some are subtle but these little spills in printing as well as the blots are a bad sign for color posters. This means that the jet, laser or actual metal mold of the printer is not as accurate as one might like.

5. Bad cutting.

This is a simple bad sign to watch out in poster printing samples. Bad cutting is basically seen if you look at the edge of those printing samples. If you do not see a smooth cut then of course the color poster is bad. Professionals always have color posters that are cut precisely and smoothly. Beyond that the cutting should be accurately executed with no misalignments from the print designs themselves. If this is not present in your poster samples, then you should take a second look at your chosen poster printer.

6. Thin paper.

If the sample posters you have are printed in thin paper, then that is also a big sign of bad poster printing. True color posters always need thick paper materials so that they can last longer and resist different degrading elements.

7. Lack of coating options.

Finally, if the custom poster sample you see does not have any kind of advanced coating for water or dirt resistance, then you should also take that as a bad sign. Posters are of course expected to bare a great degree of moisture or dirt damage.

Now you can easily judge good posters from the bad ones. Make sure that you choose a poster printing company that has samples with none of the above signs. This should help you worry less in your poster printing.

Custom Design, Design Tips, Flyersdirect, Marketing, Poster, Printing, Signs, Small Business

5 Tips for Making Tri-Fold Brochure

Posted by admin in Brochures | Design Tips | Marketing | Uncategorized - (0 Comments)

5 Tips for Making Tri-Fold Brochure

Custom brochures can be produced in a variety of sizes, depending on your marketing needs, content and graphics, budget and mailing requirements. Flyersdirect is the leader in full-color brochure printing. We can work with you to find your best and most affordable printing solution with fast turnaround guaranteed.

Here are some professional 5 Tip on Designingyour company Brochure:

Set up your margins correctly. The margins that are between panels should be twice as wide as the outer margins. This may look slightly odd when flat, but it means that you’ll have an equal left and right margin on each panel when the brochure is folded.
Use a template from your printer. If your printer can provide you with a template, use it. Often the inside flap is designed to be slightly smaller than the outer flap. This way it folds and opens neatly. You can figure out these details yourself, but a template will ensure it’s correct and also match the printer’s expectations.
Think about the order of information. Both the front outer flap and back (center) panel are visible without opening the brochure. Then, the inner flap becomes visible, at the same time the start of the inside left is exposed. The inside, inner flap (far right panel) is the last section to be seen and may be overlooked, don’t put your critical message there!
Use the inside 3-panels wisely. The biggest restraint on a small brochure design is that each panel is very narrow. This can be hard to fit certain types of content. So save that inner area for what really needs the space.
Print and fold your design mockup. Whether you are designing the brochure yourself, or receiving a proof from your graphic designer, print it out and fold it up. Printing it at full size ensures that the type size is as you expect (don’t rely on just viewing it on screen). Folding it will force you to make sure your panels are in the right order and that elements align pleasingly from one part of the layout to another.

38716 1357023121131 1098085417 30843637 81029 n bigger 5 Tips for Making Tri Fold Brochure

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How to Beat your Brochure Competition

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How to Beat your Brochure Competition

It is no surprise that when you print brochures, you will always encounter some competition. That is probably because everybody knows that brochure Printing is an effective tool for advertising. So, if you face tens or maybe hundreds of competing brochures in the same market, how do you think can you beat them? Here are our five tips on how to beat your brochure printing competition.

1. Distinguish yourself – The first step in beating your competition is to make yourself distinct or distinguishable. You must never advertise your brochure as “another one of those prints”. This basically means that you need to try to veer away from anything that looks common in your brochures.

Do this by just reviewing all your rival brochures and seeing if there is anything very common with them. If there is, then try to avoid that common element and try a different angle. As a simple example, travel brochures will typically tell people to “get away from it all” and “relax” in their location or hotel. You can be different from this brochure message and be inspirational saying that people can find their “soul” or their “real self” when they do come to your location. This shift and message can be the distinguishing factor that makes your brochure unique and can hopefully beat your competition.

2. Steal people’s eyes – Next you must also try to steal people’s eyes. This means that you must always have the best and most different brochure design out there. For example, if most people are using white brochures with color photographs, why not use bright red or cool blue brochures with color photographs to be unique. This sets your brochure as different from the rest, inadvertently drawing people’s eyes towards your unique brochure. So by just adopting some small but very different design adjustments, you can really attract people to looking at your brochures.

3. Be prevalent – Of course, do not also forget to distribute your brochures everywhere. Part of the success in getting your marketing with brochures is by putting your brochures in all of the places where people can be attracted to pick up brochures. So make sure you put your brochures in lobbies, transportation hubs, counters, community billboards and other public places. This basically increases the chance of people in general picking up your brochures at random. If you are prevalent enough, you can outmatch your competition in brochure distribution hopefully giving you more of the market share than them.

4. Be dynamic – Do not forget as well to change your brochure designs every so often. Making your brochures looking fresh and new each year is a great way to stay one step ahead of your competition. By being dynamic with your promotions, you can always make your brochure messages updated, engaging your readers more and maintaining their interest.

5. Make the best quality brochures – Finally, do not ever fail to print the best quality brochures that you can. Print quality can really make or break a brochure’s success since people judge cheap brochures harshly not giving them a second thought. So always print in the best quality if you can so that people will be impressed by your brochures, making them a match or perhaps even better than your competition.

Brochure, Brochures, Business, Custom Design, Design Tips, Flyersdirect, Small Business

9 Message and Text Questions For Flyers Campaign

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9 Message and Text Questions For Flyers Campaign

Advertising flyer printing is a popular and long lasting marketing tool that can make a profound impact on customers with vibrant colors that get your message out. Stand out. Check out your competitors’ advertising flyers and dream up a way to be distinctive. Break free from the norm but follow the basic guidelines and elements that are vital in any advertising flyer design. Flyersdirect has templates to help you create an advertising flyer you’ll be proud to distribute. Get your flyers done with a stunning design and impressive quality sure to grab the attention of your target market.

Below are 9 Message and Text Questions to help in preparation for a Campaign or an Event

Is the information accurate?
Is the collateral piece easy to read?
Are the sentences simple and clearly written?
Is the text grammatically correct?
Does it spark the reader’s curiosity?
What is the implied tone of the message? Is the tone appropriate for the audience and does it reflect well on your company?
Does it communicate the benefits of doing business with your company?
Does the message ask the reader to respond?
Does it tell the reader how to contact you?

When preparing your written communications, think creatively. Use key terminology (words and phrases that catch your prospect’s eye) and catchy slogans. What distinguishes your business from your competitors? Highlight the benefits your company offers. You might want to make a special pitch and offer an incentive for readers to respond. You might also include testimonials, sample listings of clients, awards and honors you have received.
At Flyersdirect we produce high-end full-color custom designs and print at an affordable price, with an extremely rapid turn-around time. Printing is done in house in Tempe, AZ. We also serve Scottsdale, Chandler, Ahwatukee, Phoenix, Mesa, and any of the lower 48 states.
Flyersdirect 305 S. Rockford Drive, Tempe, AZ 85281, 800-836-2993

campaign, Custom Design, Design, Design Tips, entrepreneur, Events, Flyers, Flyersdirect, Marketing, Printing, Small Business

6 Content Musts on Event Tickets

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6 Content Musts on Event Tickets

It is now possible to promote your local event, school bake sale or church gathering with event ticket printing that is as durable, colorful and professional as any on the market. Advertise your business website and 800 number, include graphics and photos, and present your event in a positive and professional light.

Your event tickets set the expectation in prospective attendees on what your event will be like. If your event is a success, some people may even keep their tickets as memorabilia of your event, which also makes it a possible promotion tool for your company or your future events.

5 Tips for Event Tickets Printing:

1. Build your design from a blank canvas with the required dimensions to print your tickets correctly.

2. Choose the card stock you’ll be printing your tickets on before you start. A glossy card stock makes colors look brighter and snappier; a matte stock has a softer and muted feel. Take the card stock of your choice into consideration when choosing your design’s colors, since their combination will affect the overall impact of your tickets’ design.

3. Use a strong and highly relevant primary image as your ticket design’s focal point. It doesn’t always have to be a photo or an artwork; your event’s name stylized into a typographical design appropriate to your event will also work.

4. Allot 30%-50% of your design to blank space, or a solid color or texture for breathing room.

5. Use no more than 2 font styles/sizes.

6 Content Musts on Event Tickets

List all the information you’ll need to put on your tickets, a few of which are:

1. The event’s name.

2. When it’s going to happen.

3. Where it’s going to happen.

4. What time it starts.

5. Important people in the event (if applicable).

6. Contact info.

Business, Custom Design, entrepreneur, Event Tickets, Marketing, Printing

7 Ways to Enhance your Brochures

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7 Ways to Enhance your Brochures

Once you are done with the basics of print brochures, you might want to try a few polishing steps for your brochure printing designs. In my experience as a brochure designer and marketer, I have found 7 different and simple ways to enhance my brochure printing. In this guide, I will share with you these 7 ways so that you too can easily enhance your color brochures. So let us get started first with some text effects.

1. Adding text effects – Your text in your color brochures should not be boring. They should not just be blocks of simple text. To enhance your custom brochure’s looks, you can try adding text effects to make your text more interesting.

For example, you can try using bold and italic effects to make important words and phrases pop out. Also, you can try using different font styles in different sections of the brochure to make sure that other sections get more intense attention. Beyond this, you can also try adding special effects such as shadows, text color strokes and even text texture effects to make your headings and titles look impressive. By using these different effects, you can make your text content more interesting, eliminating the boredom that coincides with blocks of paragraphs.

2. Adding image effects – You can also try adding extra image effects to enhance the look of your color brochures. For example, you can frame your images in a border, or even add shadow effects make them lift off the page of the color brochure. It is also possible to filter some of your images to make them look like they were printed from posters, newspapers etc. Depending on your theme, there are a lot of special image effects you can use to integrate your images well into the custom brochure design. Your images should be more interesting with these effects, helping you create a more eye-catching color brochure. So do not forget to add those image effects.

3. Adding background effects – The background of your color brochures can also be changed to enhance the color brochure’s looks. Instead of using a plain white background, you can easily change this to a colored background if you want. You can use this background color to make your color brochures look more distinctive that other rival custom brochures. Just try to use a color that is easily noticeable and not in common use to get the best effect.

4. Using better brochure materials – You can also improve your color brochures effectively by just using better brochure printing materials. Instead of the standard paper used in brochure printing, you can try paying for more special paper materials. There are thick paper materials for durability, textured paper for that special texture effect. There are also special glossy brochure printing materials that add that gleam and profess\sional look in brochure printing. All these have their effect unto the brochure design itself. So make sure you choose your brochure printing materials wisely, but make no mistake, all these different materials will improve your color brochures for the better.

5. Using better inks – It is also possible to use glossy inks in your color brochures to improve the look and quality of the printing. Glossy inks basically are special metallic inks that makes printed elements gleam in the light. If your brochure printing company can do this, I suggest that you try to avail it for your brochure prints.

6. Using better folds – If trifold brochure printing is already getting boring, another good way to enhance your color brochures is to use better brochure folds. Beyond trifolds, you can also try to use Gate fold brochures, French fold brochures and even Z-fold brochures. These other folding types can help you make your brochures look more original and unique. Just make sure that you choose the best configuration for your content and message.

7. Go beyond printed effects – Finally, you can also go beyond printed effects in your brochure printing to enhance your color brochure’s looks. For example, you can try to add studs, ribbons, cut outs and other extra elements into your brochure printing to make the brochure look more beautiful. It will add more hard work to brochure printing, but many readers will find that extra design element quite memorable, improving not only the looks of your custom brochure, but also its impact. So try to go beyond printed effects when possible.

So those are the 7 ways to enhance your color brochure easily. These polishing techniques should add that extra effect in your designs that will make all the time and money spent in brochure printing worth it. Good Luck!

Brochures, Business, Custom Design, Design Tips, Flyersdirect, Marketing, Z Fold

Professional Brochure Printing

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Professional Brochure Printing

While you might think the idea of printing brochures yourself might be adequate for your needs, even small businesses can suffer from substandard printing or design quality. You might be tempted by the lower cost of printing brochures at home, however you need to weigh up this cost with how much business you are missing out on, simply because people aren’t attracted by your brochures. A well-designed, glossy brochure is an essential tool for showing off your company’s offerings – a poorly printed brochure could make your business look cheap, lazy or incompetent. Printing brochures professionally might be a daunting thought, but luckily there are many specialist printing companies out there to completely assist you with printing brochures for your business.

Often, printing brochures all by yourself will not give you the results you expected. There may be a number of factors at play, many of which can be minimised by getting professional assistance with the entire process of printing brochures.
1. Some things to think about are whether the columns will line up with where you intend to fold the brochure paper.
2. It can be very hard to tell a non-commercial printer to bleed the image to the edge of the paper.
3. How do you negotiate printing brochures when your home printer or computer keeps inserting a mandatory margin, which completely alters your intended alignment and design spacing.
4. And what about those seamless professional creases and folds that you see on the big name brochures? They’re actually not that expensive or difficult to achieve, and they’re one of many professional finishing services that you can choose when printing brochures in bulk.

Professional printing companies like Flyersdirect can provide you with all the assistance you require for printing brochures, or even do the whole job for you. From design, through to layout, paper and ink quality, the services offered by a professional printing company will far outrank any of your own attempts at printing brochures at home.
Designing and printing brochures is a crucial step for your companys image and branding, and that’s why printing brochures with a professional printing company is the smartest action. Consider how much time and money would go to waste if your company ended up with a substandard brochure printing job. The best brochure designs are usually those that come from a professional designer who understands the accepted formats for printing brochures, and the best layout for your purpose.

Brochure, Brochures, Custom Design, Flyersdirect, Marketing, Printing

6 Content Musts on Event Tickets

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